Media buying is the process by which a company or organization purchases advertising space for their products or services. It is important because it helps reach the right audience with the right message at the right time.

A media strategy is a plan for how a company or organization uses different media channels to achieve their objectives. A media strategy is developed by identifying the target audience, setting objectives, researching the market, and choosing the right channels.

There are several reasons why a client may choose a small-scale agency over a large one. One of the main reasons is that small-scale agencies often offer a more personalized approach. They are able to be closer to the client and better understand their specific needs and requirements. This allows them to set up more efficient and effective campaigns. Additionally, small-scale agencies are often more flexible and capable of making changes to a campaign quickly. They are also often more cost-effective than larger agencies due to lower overhead costs.

There are many reasons why a company may want to collaborate with an agency. One of the main reasons is that an agency can help develop an effective marketing strategy. They have specialized knowledge and experience in designing and executing campaigns across various channels, such as social media, television, radio, and online advertising. This allows a company to focus on their core tasks while the media agency ensures that marketing is executed efficiently.