A strategic mediaplan
Ozara Media is ready to work with you to explore the most optimal media approach in order to achieve your objectives within the available budget. Our professionals follow the process outlined below.
1. Introductory meeting
We believe it is important to have a conversation together to assess specific desires and needs. During the meeting, we strive to gather as much information as possible to form a comprehensive understanding.
2. Mediastrategy
Based on all the gathered information, we develop a strategic media plan. We carefully consider which types of media align best with the target audience, objectives, budget, etc.
3. Media advice
Next, we review the strategic plan together and optimize it based on your wishes and needs before providing a final recommendation.
4. Media planning
Once the strategy has been determined to satisfaction, we proceed with the planning phase. We identify the media channels that are the best fit and have the potential to generate the most impact, among other considerations.
5. Media buying
Once the media plan is finalized, we will handle the media buying for your campaign. Our aim is to utilize it as efficiently and effectively as possible within the discussed parameters.
6. Projectmanagement
After the media is bought and deployed, we don’t simply let it run on its own. We continuously monitor the results and make adjustments and optimizations as necessary.
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